Performance creative first
Every output exists to be tested. We design AI content for paid social testing, hook iteration, and reusable creator systems — not one-off vanity assets.
About SHOT.IS
An AI content studio built for performance teams.
SHOT.IS is a remote-first AI content studio. We help mobile apps, ecommerce brands, SaaS products, agencies, and growth teams turn briefs into UGC-style ads, AI video ads, virtual influencer systems, and campaign creative. The studio combines creative direction, prompt design, model orchestration, and edit-stage polish to ship assets that are testable in real ad accounts.
How we work
Principles, not pitches.
Repeatable creator identity
A face, voice, and visual lane that can ship weekly. We treat virtual creators like brand assets that compound, not single-use generations.
Transparent with AI
AI content is labelled where platforms require it. We do not impersonate real people, claim AI footage is human-sourced, or fabricate testimonials.
Founder
Ivan Kapeykin
Founder
Ivan Kapeykin is the founder of SHOT.IS, an AI content studio for performance advertising. He runs the studio’s generation pipeline daily — keyframe-first workflows, multi-model routing across Veo 3, Grok Imagine, and Kling, and the QA discipline that keeps AI ad creative consistent — and writes the field notes on the SHOT.IS blog.
LinkedIn →The studio
A small team, a deep stack.
SHOT.IS pairs creative direction, AI generation pipelines, and post-production into one delivery system. Brands get one studio responsible for the brief, the creator persona, the generation, the edit, and the campaign-ready files. To start a project or scope a creative sprint, see contact.
