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Screencasts of the real canvas and the written field notes behind them, grouped by what you are trying to get done. Every item says up front how long it takes.
5 screencasts · 16 articles · 2 h 44 min end to end
01
Start here
What this format actually is, whether it works, and how it compares to a shoot.
- Watch3 minBasics 1
Your first AI video
Four nodes, one finished clip. The minimum path through the canvas, with nothing skipped and nothing faked.
- Read4 min
What Are AI UGC Ads? A Practical Guide for Performance Marketers
Creator-style video without the casting, filming, or reshoots. Here is how AI UGC ads actually work, where they win, and how to brief them.
- Read10 min
Do AI UGC Ads Perform? What Creative Testing Actually Shows
AI UGC ads don’t perform; testing systems do. Where the gains are real, where they aren’t, and which metrics tell you.
02
Run the studio
The canvas itself: references, re-running one node, and the pipeline a finished ad travels through.
- Watch4.5 minBasics 2
Lock your product with references
The difference between an AI ad for a cup and an AI ad for your cup is one node and one role.
- Watch3.5 minBasics 3
Fix one shot without re-running the ad
One shot came back wrong. Fix that node instead of the run, because the canvas lets you redo only what broke.
- Read9 min
Canvas Mode: A Node-Based Workflow for AI Video Ads
Linear wizards force you to restart when one shot is wrong. Canvas mode lays the whole production out as a node graph, so you re-run one node instead of the whole ad.
- Read10 min
From Brief to Published Ad: Inside a Real AI Ad Production Pipeline
Nine stages sit between a brand brief and a published ad. Here is the full map of how our studio runs them, failure modes included.
03
Keep it consistent
The hard part: one face, one label and one world across every shot in a set.
- Read10 min
The Keyframe-to-Video Workflow: Consistent AI Shots with i2v
Text-to-video from a prompt is a lottery for brand work. Generate a keyframe first, animate it second, and you get control back.
- Read11 min
Brand Identity in AI Ads: Scene Bibles, Outfit Locks, Product Fidelity
Eight shots that are individually fine and collectively incoherent is the default failure mode of AI ads. The fix is boring discipline: a Scene Bible.
- Read11 min
How We Keep an AI Creator’s Face Consistent Across Hundreds of Shots
Every generation resamples the face, and image-to-video drifts further with every second. Here is the system that holds one face together across hundreds of shots.
- Read12 min
Beat-Synced AI Video Ads: Cutting Generated Footage to Music
A cut that lands on a beat reads as a decision. A cut that lands nowhere reads as a render. How we build the beat grid that makes AI footage feel edited on purpose.
04
Rebuild a format
One recognizable ad format taken apart and put back together, end to end.
- Watch6 minMicro-case 4
Micro-case: a strobe product ad
One product that never moves, six worlds that never stop. The cheapest high-energy format in short-form.
- Watch6 minMicro-case 5
Micro-case: a UGC testimonial in one scene
The format that still outperforms polish, and the one constraint that decides whether it survives three shots.
- Read12 min
20 UGC Hook Patterns We Actually Test in AI Ads
The first two seconds decide whether the rest of your ad exists. Here are the 20 hook patterns we keep coming back to, and how we mass-produce variants with AI.
05
Pick models, plan budget
Which generator earns which shot, and what a batch of variants actually costs.
- Read11 min
Kling vs Veo 3 vs Grok Imagine: Best AI Video Generator for Ads?
We run Veo 3, Grok Imagine, and Kling in production every day. None of them wins outright; each one wins at something. Here is the split.
- Read10 min
Google Veo 3 for Ad Creative: Production Lessons from Daily Use
Veo 3 is the strongest motion-and-physics model we run, and the one with the most production gotchas. What a daily pipeline taught us.
- Read10 min
How Much Do AI UGC Ads Cost in 2026? Real Pipeline Numbers
The raw model bill is the smallest line item. Here is what an AI UGC ad actually costs once you count rejects, QA, music, and assembly.
- Read3 min
AI Video Ads vs. Traditional Production: Cost, Speed, and Quality
Faster and cheaper is the easy headline. The real question is where each approach wins. A practical comparison.
06
Virtual influencers
A recurring AI character as an owned channel: what one is, how to build it, what it costs.
- Read8 min
What Is a Virtual Influencer? The Complete Guide for Brands
A reusable creator asset with a face, a voice, and a campaign job. The complete guide: types, examples, economics, production, and the rules.
- Read5 min
How to Create a Virtual Influencer: the Process We Run Daily
The step-by-step process behind our own AI creator roster, from positioning to identity lock to the QA loop that keeps one face one face.
- Read5 min
Virtual Influencer Cost: What Brands Actually Pay in 2026
The label covers everything from a $30/month tool to a CGI character with a full studio behind it. An honest cost breakdown by tier.
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